Why mention the digital TV transition on the digital TV channel?

I'm watching WTMJ-DT (4.1 digital in Milwaukee) right now and they just ran a crawl about the DTV transition on June 12th.

Anyone watching this particular feed DOES NOT NEED TO KNOW THIS INFORMATION. Put it on the old analog channel for the LAZY PEOPLE that ignored the old Feb. 17th deadline to see. I'm sure it won't help anyway. They'll just whine when the analog feed GOES DARK. That's the only way they'll learn...